Legal Marketing Content for Lawyers and Law Firms

Attorneys have strict guidelines to follow when creating advertising and marketing materials like website or blog content, and the consequences for not following them can include disciplinary action and even disbarment. I’ve twice attended the LEAPP Advertising School seminar at the South Carolina Bar in Columbia on the topic of ethics and advertising rules for SC attorneys to learn about these restrictions first hand.

I help attorneys navigate those rules while creating legal marketing materials that speak to potential clients in their own language.

Content Marketing for Attorneys

The law is a complex and intimidating area for non-lawyers, and the first place most people turn to when they have a legal question is the Internet. What they want is pertinent, up-to-date information written without jargon.

For lawyers, this means that having a website with informative, authoritative, and easy-to-understand content and blog posts can be the route through which potential clients find you.

Beyond website and blog content, LinkedIn articles can be great for corporate attorneys who work with other businesses. Collateral like brochures and information packets are also effective marketing tools.

Let Me Help You With Your Legal Marketing Content

I work with attorneys and law firms in Charleston, across the state of South Carolina, and in other states. I’ve written for attorneys who practice in many areas, including:

  • Business Law
  • Estate Planning
  • Personal Injury
  • Workers’ Compensation
  • Social Security Disability Insurance
  • Criminal Law (DUI)

I have confidentiality agreements with most of my clients, so you won’t find many legal content samples here. If you’d like me to send you some samples by email, or you want to discuss your marketing needs, please contact me.

Legal Blogging

If you’re interested in an ongoing blog for your law firm’s website, I can help every step of the way.

For some clients, I come up with a list of potential topics, they approve topics, I research and write a draft, and they approve or request revisions to the draft until it’s ready to publish. They want high-quality blog content that’s of interest to their potential clients but they don’t want to spend a lot of their time managing it.

Other clients prefer to be more hands on and like to meet in person or talk on the phone to discuss blog topics in depth. They may have a unique take on a topic, a personal story to relate, or an area they’re very passionate about.

Finally, for clients with websites on a WordPress platform, I can also publish the blog content when it’s ready, taking on that last step so they don’t have to worry about it.

In short, I’m here to make your life easier, not add more to your marketing to-do list. We can figure out a way to work together that’s most convenient for you. Just get in touch and let me know how I can help you grow your legal practice.