Your Home Page is Your Storefront

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Think of your home page like a storefront. If your company had a brick-and-mortar location, what would the storefront look like? What would you like your customers to see immediately when they come in? How would you want your customers to feel as they step inside? That’s how to think about your home page on … [Read more…]

Kill the Jargon! 9 Words to Stop Using Now, and What to Say Instead

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Nothing kills the mood quite like business jargon. Those are the corporate-y sounding words that seem to exist because people think it makes them seem like a Serious Business Professional (For Real, Seriously) when using them. After all, only a Serious Business Professional (For Real, Seriously) would use the word “leverage” multiple times a day, … [Read more…]

Content Marketing: What is it Good For?

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(Hint: the Answer is Not “Absolutely Nothing”) Last month, I wrote about creating a strategy for your content. And last year I wrote about how the keys to writing effective content and ways to avoid writing awful content, plus I shared 21 prompts for coming up with content. But let’s back up a minute – … [Read more…]

Copywriting & SEO Sites to Bookmark

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Check out these sites and blogs for great articles on copywriting, internet marketing, search engine optimization, and more. Copyblogger is the granddaddy of ‘em all, with a fantastic blog and a ton of materials in the form of ebooks, seminar, webinars, and more. If you sign up you get access to a bunch of stuff, … [Read more…]

21 Prompts for Content Creation

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If you’ve decided to jump into content marketing, you might be wondering how to continually come up with topics for all the content you’ll be producing. Here are 21 ways to help you generate great ideas. Provide Information 1. Your Business “101” Say your good friend came to you and said she wanted to get … [Read more…]

Should You Write Your Own Copy?

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Yes, you can do your own taxes, shingle your own roof, and extract your own teeth, but should you? The truth is that unless you’re an accountant/roofer/dentist, you don’t have the expertise. And unless you’re a web copywriter, the same is true for web copywriting. The quiz below will help you determine if you know … [Read more…]