5 Keys to Effective Content

old grey metal keys flat on a wood table

Yesterday we looked at the 5 mistakes of bad terrible awful content, the things you should avoid when creating content to market your own business. Today it’s all about the things you should do – how to write great content that helps move your potential customers closer to doing business with you. 1. Great effective … [Read more…]

5 Mistakes of Bad Terrible Awful Content

Red key on computer keyboard that says Oops!

Content marketing is a crucial component of SEO strategy, as many companies are discovering. I will write more in the future about why content marketing is so important and why companies should start doing it now. But today I’m going to address something a little more fun: mistakes people make in their content, or, as … [Read more…]

5 Ways to Position Yourself as an Expert

Close up of man at podium with mics from behind with blurry audience in background

Being perceived as an expert makes you more desirable to work with in the eyes of your prospective clients. Making yourself more visible in different arenas shows them that you know your stuff, and in their minds you become the “go-to” guy or gal. That means more clients – or the pick of clients – … [Read more…]

You Should Write a Book

Female Author At Her Book Signing is sitting at a wood desk

Adding “author” after your name is not just an impressive accomplishment, it’s great for your business. Writing a book – an actual, physical, real book – on a topic you have expertise in is an excellent way to gain credibility, increase exposure, and generate leads. For you non-writers out there, the great thing is that … [Read more…]

Benefit of an Outsider’s Perspective

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Back in the day when computers ran through stacks of punched cards to complete their calculations, one computer lab hired a young woman who knew nothing about computers to do quality control. That young woman was my mother. She’s gotten better with computers over the years, but back then she had absolutely no idea about … [Read more…]

Hear, Here! Homophones Are Hard

Young woman talking into white megaphone on grey backgroud

Last month I wrote about how to proofread your own work. I’d like to add one more piece of advice: Do not rely on your computer’s spell check program to proofread for you. These programs are great, but they don’t catch every mistake. Pay particular attention to homophones – words that sound the same but … [Read more…]

End Apostrophe Abuse Now!

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Apostrophes are by far the most abused punctuation mark, but you don’t have to be one of the abusers. I’ll show you how to master the apostrophe in fewer than 300 words. Use Apostrophes to Show Possession… For most singular nouns, add an apostrophe and then an s: John’s car Rover’s toy For singular nouns … [Read more…]

The Competition and Your USP

The USP, short for “unique selling proposition,” is a term marketers use to describe the thing that makes your business different from others out there. You not only need to know what that is but also be able to communicate that to potential customers. So how do you do this? Doing research on your competitors … [Read more…]