End Apostrophe Abuse Now!

Blurry blue and green lights on black background

Apostrophes are by far the most abused punctuation mark, but you don’t have to be one of the abusers. I’ll show you how to master the apostrophe in fewer than 300 words. Use Apostrophes to Show Possession… For most singular nouns, add an apostrophe and then an s: John’s car Rover’s toy For singular nouns … [Read more…]

The Competition and Your USP

The USP, short for “unique selling proposition,” is a term marketers use to describe the thing that makes your business different from others out there. You not only need to know what that is but also be able to communicate that to potential customers. So how do you do this? Doing research on your competitors … [Read more…]

3 Do’s And 3 Don’ts: The Business Bio

Hand in the foreground held up to stop someone with blurry woman in background

Yesterday I showed you how to write a simple business bio in 5 steps. Today I’ll help you refine what you have by looking at some dos and don’ts. DO write in the 3rd person. It’s standard to write your bio in the third person. A bio written in the third person (that is, using … [Read more…]

Write Your Business Bio In 5 Easy Steps

Close up of woman's legs in boots climbing outdoor steps mid-step

Although a short business bio is only 100 words long, give or take, it can be one of the hardest things you’ll have to write. I’m going to take the anxiety out of the process by showing you how to write a simple, no-frills short business bio in just five easy steps. Write one sentence … [Read more…]

3 Reasons to Skip Facebook

Silhouette of a man standing victorious on a beach at sunset

Current wisdom says that every company must be on Facebook. The fear of missing out on something everyone else is doing has driven many companies to create a Facebook page because they were told they should – and then they didn’t know what to do with it. Here’s the thing: Facebook isn’t ideal for every … [Read more…]

Are You Spamming By Accident?

If you don’t know the law, you might be. You know what spam emails are – emails you don’t want that are usually trying to get money from you, either by selling you something (cheap Viagra, anyone?) or soliciting money directly (as in the common 419 scams). But is every unwanted email you receive considered … [Read more…]

Make Your Writing More Readable

Happy young children reading from a book together

Want to improve your writing? Improving the readability of your text is a good place to start. When you focus on how readable your writing is, you’re really thinking about your reader. If your prose is easy to read, your reader is more likely to stick around and read it. (Which means that if you’re … [Read more…]

Copywriting – Not Copyrighting

The copyright symbol in gold on a black background

Maybe this happens to other copywriters out there – occasionally, when I tell someone that I’m a copywriter, they say, “Oh, great! I need help with some copyrights.” Then I tell them that that’s not what I actually do as a copywriter. (For this reason, I often introduce myself as a plain old “writer,” and … [Read more…]