“Everyday” vs. “every day”

Pair of worn brown workboots

Is it “everyday” or “every day”? “Sometimes” or “some times”? “Maybe” or “may be”? It can be hard to know which is right. Here’s a brief guide to choosing the right one. Everyday versus Every day Everyday means commonplace, normal, or regular. Use if: you can replace “everyday” with “normal” in your sentence and it … [Read more…]

4 Copywriting Must-Dos

Red hardcover books beside a laptop computer, open notebook, pens and eyeglasses

Sometimes the task of writing copy falls to you. Maybe you don’t have time to farm the work out to a copywriter, or maybe you don’t have the resources. Either way, I’m betting you’re also not especially interested in learning the ins and outs of copywriting. That’s why I’ve boiled it down to 4 essential … [Read more…]

So What Exactly is a Copywriter?

Light green typewriter

When I tell someone I’m a copywriter, I get one of two reactions. Sometimes it’s “Oh, great! I’ve been looking for one!” (I like that reaction.) More frequently, it’s “Huh? What’s that?” In short, a copywriter writes materials for businesses, like website copy, brochures, and customer newsletters. The narrow definition includes only advertising materials. The … [Read more…]

Use Quotation Marks “Correctly”

Incorrect quotation marks - Paper saying "No" receipt paper stuck on metro ticket vending machine

It’s “No” Problem! For such a common punctuation mark, the quotation mark is responsible for many, many mistakes. Some of them are confusing. Some of them are funny. But we encounter them on a daily basis, so it’s time to learn how to use them correctly! Here are three correct ways to use quotation marks, … [Read more…]