Content Marketing: What is it Good For?

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(Hint: the Answer is Not “Absolutely Nothing”) Last month, I wrote about creating a strategy for your content. And last year I wrote about how the keys to writing effective content and ways to avoid writing awful content, plus I shared 21 prompts for coming up with content. But let’s back up a minute – … [Read more…]

21 Prompts for Content Creation

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If you’ve decided to jump into content marketing, you might be wondering how to continually come up with topics for all the content you’ll be producing. Here are 21 ways to help you generate great ideas. Provide Information 1. Your Business “101” Say your good friend came to you and said she wanted to get … [Read more…]

5 Keys to Effective Content

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Yesterday we looked at the 5 mistakes of bad terrible awful content, the things you should avoid when creating content to market your own business. Today it’s all about the things you should do – how to write great content that helps move your potential customers closer to doing business with you. 1. Great effective … [Read more…]

5 Mistakes of Bad Terrible Awful Content

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Content marketing is a crucial component of SEO strategy, as many companies are discovering. I will write more in the future about why content marketing is so important and why companies should start doing it now. But today I’m going to address something a little more fun: mistakes people make in their content, or, as … [Read more…]