Copywriting & SEO Sites to Bookmark

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Check out these sites and blogs for great articles on copywriting, internet marketing, search engine optimization, and more. Copyblogger is the granddaddy of ‘em all, with a fantastic blog and a ton of materials in the form of ebooks, seminar, webinars, and more. If you sign up you get access to a bunch of stuff, … [Read more…]

Benefit of an Outsider’s Perspective

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Back in the day when computers ran through stacks of punched cards to complete their calculations, one computer lab hired a young woman who knew nothing about computers to do quality control. That young woman was my mother. She’s gotten better with computers over the years, but back then she had absolutely no idea about … [Read more…]

4 Copywriting Must-Dos

Red hardcover books beside a laptop computer, open notebook, pens and eyeglasses

Sometimes the task of writing copy falls to you. Maybe you don’t have time to farm the work out to a copywriter, or maybe you don’t have the resources. Either way, I’m betting you’re also not especially interested in learning the ins and outs of copywriting. That’s why I’ve boiled it down to 4 essential … [Read more…]

So What Exactly is a Copywriter?

Light green typewriter

When I tell someone I’m a copywriter, I get one of two reactions. Sometimes it’s “Oh, great! I’ve been looking for one!” (I like that reaction.) More frequently, it’s “Huh? What’s that?” In short, a copywriter writes materials for businesses, like website copy, brochures, and customer newsletters. The narrow definition includes only advertising materials. The … [Read more…]