21 Prompts for Content Creation

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If you’ve decided to jump into content marketing, you might be wondering how to continually come up with topics for all the content you’ll be producing. Here are 21 ways to help you generate great ideas. Provide Information 1. Your Business “101” Say your good friend came to you and said she wanted to get … [Read more…]

5 Keys to Effective Content

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Yesterday we looked at the 5 mistakes of bad terrible awful content, the things you should avoid when creating content to market your own business. Today it’s all about the things you should do – how to write great content that helps move your potential customers closer to doing business with you. 1. Great effective … [Read more…]

5 Mistakes of Bad Terrible Awful Content

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Content marketing is a crucial component of SEO strategy, as many companies are discovering. I will write more in the future about why content marketing is so important and why companies should start doing it now. But today I’m going to address something a little more fun: mistakes people make in their content, or, as … [Read more…]

5 Ways to Position Yourself as an Expert

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Being perceived as an expert makes you more desirable to work with in the eyes of your prospective clients. Making yourself more visible in different arenas shows them that you know your stuff, and in their minds you become the “go-to” guy or gal. That means more clients – or the pick of clients – … [Read more…]

Hear, Here! Homophones Are Hard

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Last month I wrote about how to proofread your own work. I’d like to add one more piece of advice: Do not rely on your computer’s spell check program to proofread for you. These programs are great, but they don’t catch every mistake. Pay particular attention to homophones – words that sound the same but … [Read more…]

The Competition and Your USP

The USP, short for “unique selling proposition,” is a term marketers use to describe the thing that makes your business different from others out there. You not only need to know what that is but also be able to communicate that to potential customers. So how do you do this? Doing research on your competitors … [Read more…]