3 Do’s And 3 Don’ts: The Business Bio

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Yesterday I showed you how to write a simple business bio in 5 steps. Today I’ll help you refine what you have by looking at some dos and don’ts. DO write in the 3rd person. It’s standard to write your bio in the third person. A bio written in the third person (that is, using … [Read more…]

Write Your Business Bio In 5 Easy Steps

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Although a short business bio is only 100 words long, give or take, it can be one of the hardest things you’ll have to write. I’m going to take the anxiety out of the process by showing you how to write a simple, no-frills short business bio in just five easy steps. Write one sentence … [Read more…]

Make Your Writing More Readable

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Want to improve your writing? Improving the readability of your text is a good place to start. When you focus on how readable your writing is, you’re really thinking about your reader. If your prose is easy to read, your reader is more likely to stick around and read it. (Which means that if you’re … [Read more…]

4 Copywriting Must-Dos

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Sometimes the task of writing copy falls to you. Maybe you don’t have time to farm the work out to a copywriter, or maybe you don’t have the resources. Either way, I’m betting you’re also not especially interested in learning the ins and outs of copywriting. That’s why I’ve boiled it down to 4 essential … [Read more…]