Content Marketing: What is it Good For?

Brown chess pieces lined up on a black and white chess board

(Hint: the Answer is Not “Absolutely Nothing”) Last month, I wrote about creating a strategy for your content. And last year I wrote about how the keys to writing effective content and ways to avoid writing awful content, plus I shared 21 prompts for coming up with content. But let’s back up a minute – … [Read more…]

Copywriting & SEO Sites to Bookmark

Red hardcover book, closed, with several bookmarks sticking out

Check out these sites and blogs for great articles on copywriting, internet marketing, search engine optimization, and more. Copyblogger is the granddaddy of ‘em all, with a fantastic blog and a ton of materials in the form of ebooks, seminar, webinars, and more. If you sign up you get access to a bunch of stuff, … [Read more…]

5 Keys to Effective Content

old grey metal keys flat on a wood table

Yesterday we looked at the 5 mistakes of bad terrible awful content, the things you should avoid when creating content to market your own business. Today it’s all about the things you should do – how to write great content that helps move your potential customers closer to doing business with you. 1. Great effective … [Read more…]

5 Mistakes of Bad Terrible Awful Content

Red key on computer keyboard that says Oops!

Content marketing is a crucial component of SEO strategy, as many companies are discovering. I will write more in the future about why content marketing is so important and why companies should start doing it now. But today I’m going to address something a little more fun: mistakes people make in their content, or, as … [Read more…]

Benefit of an Outsider’s Perspective

Conceptual engineering designs in white on dark blue background

Back in the day when computers ran through stacks of punched cards to complete their calculations, one computer lab hired a young woman who knew nothing about computers to do quality control. That young woman was my mother. She’s gotten better with computers over the years, but back then she had absolutely no idea about … [Read more…]

The Competition and Your USP

The USP, short for “unique selling proposition,” is a term marketers use to describe the thing that makes your business different from others out there. You not only need to know what that is but also be able to communicate that to potential customers. So how do you do this? Doing research on your competitors … [Read more…]

3 Reasons to Skip Facebook

Silhouette of a man standing victorious on a beach at sunset

Current wisdom says that every company must be on Facebook. The fear of missing out on something everyone else is doing has driven many companies to create a Facebook page because they were told they should – and then they didn’t know what to do with it. Here’s the thing: Facebook isn’t ideal for every … [Read more…]

Are You Spamming By Accident?

If you don’t know the law, you might be. You know what spam emails are – emails you don’t want that are usually trying to get money from you, either by selling you something (cheap Viagra, anyone?) or soliciting money directly (as in the common 419 scams). But is every unwanted email you receive considered … [Read more…]