So What Exactly is a Copywriter?

Light green typewriter

When I tell someone I’m a copywriter, I get one of two reactions. Sometimes it’s “Oh, great! I’ve been looking for one!” (I like that reaction.) More frequently, it’s “Huh? What’s that?” In short, a copywriter writes materials for businesses, like website copy, brochures, and customer newsletters. The narrow definition includes only advertising materials. The … [Read more…]