Being perceived as an expert makes you more desirable to work with in the eyes of your prospective clients. Making yourself more visible in different arenas shows them that you know your stuff, and in their minds you become the “go-to” guy or gal. That means more clients – or the pick of clients – for you.
To be considered an expert, do you have to know everything in your field? No. Of course, you do need to know what you’re talking about. And you need to know enough to answer your clients’ and prospects’ questions intelligently. Give them something of value, and they will assume there’s more where that came from.
5 Things You Can Do To Cement Your Expert Status
1. Share your knowledge online.
You have several options: podcasts, videos, ebooks or special reports, infographics, blogging, etc. Social media is important for sharing that content, but don’t rely on social media platforms alone to do the heavy lifting. You’ll need to offer something more substantial than a tweet or photo to give your audience value.
2. Write a book.
There’s no better endorsement of someone’s expertise on a subject than the phrase “she wrote the book on it.” Being an author gives you instant credibility.
3. Become a speaker.
There’s something magical about taking the stage. The instant you speak from it, your audience members will see you as an expert. Why else would you be up there? Reinforce this idea by selling your book at the back of the room. If you’re one of the millions of people with a fear of public speaking, join Toastmasters to learn speaking skills.
4. Teach a class.
Caught the speaking bug and want to go deeper into your topic with people? Teach a class. Depending on your background and education, you may be able to get a teaching gig at a local college or technical school, or teach a course through a company’s training program. Or create programs and teach online via webinars using platforms like GoToWebinar and OnWebinar. Your students will naturally consider you an expert, and so will people who discover you’re a teacher.
5. Get interviewed.
Register yourself as an expert on sites like ProfNet and Help a Reporter Out so journalists and bloggers can interview you for articles. RadioGuestList provides a similar service to hook you up with radio and TV opportunities. If you work in a company, let the marketing department know you’re media friendly and willing to do radio and TV interviews to promote your firm. Podcasters are always looking for people to interview, so don’t be shy about approaching someone whose work you like and whose listeners would like you. From here, you can put “as seen in [media outlet]” on your website and in your bio.
Document Your Success
Each success will bring another if you keep at it. The higher your profile goes, the more people will want to interview you, have you to speak, hear what you have to say, and work with you. Don’t forget to update your bio so everyone knows all the exciting things you’ve been up to!