Adding “author” after your name is not just an impressive accomplishment, it’s great for your business. Writing a book – an actual, physical, real book – on a topic you have expertise in is an excellent way to gain credibility, increase exposure, and generate leads. For you non-writers out there, the great thing is that you don’t even need to be a good writer. (That’s what I’m for.) You just need to have good material, which I’m sure you do.
Even if you’ve never thought of yourself as an author, it’s worth considering the advantages of writing a book.
How Writing a Book Benefits You and Your Business
You’ll set yourself apart.
Seeing a project like writing a book through from beginning to end is a real achievement; you’ll immediately set yourself apart from all the people who say they want to write a book but never do (and there are a lot of them). For that reason alone, people will take more notice of you and your business.
You’ll gain credibility and be considered an expert in your field.
Even though anybody can self-publish these days with ease, there is still cachet associated with being an author. Because you’ve written a book, people will come to think of you as an authority on the subject you’ve written about, maybe even as a thought leader in your field. This goes a long way towards establishing your credibility, a vital component to turning leads into customers.
You’ll increase your exposure and raise your profile.
Once you’re considered an expert – someone worth quoting – you’ll be a more attractive subject for articles, podcasts, print and TV interviews, and more. You’ll be able to increase your interaction with new people (and new prospects) on social media. You’ll find it easier to book speaking engagements. More people will come to your website to check out you and your work, bringing them one step closer to working with you.
Goals When Writing a Book for Marketing Purpose
The benefits of writing a book are clear. But before you jump in head first, here are some things to keep in mind:
The goal is not to become the next Stephen King.
It’s possible that you’ll make some money off of your book, but it’s likely that you won’t, especially if you’re self-publishing. Think of it as an investment in a marketing strategy that will pay dividends over time rather than your path to the New York Times Best Sellers List.
The goal is to share something useful with your prospective clients.
Your book should provide value to your potential customers by answering questions or solving problems they have. Stick to writing about what you know in your industry; your memoir can wait for now.
Don’t be afraid to reveal your best stuff.
Do you have any secrets to success? Proven strategies and systems? Unless they are truly proprietary, put them in your book. Giving away your best stuff establishes your credibility and helps position you as an expert. And don’t worry that you’ll lose business by showing your readers how to do what you do. Even if you gave them a step-by-step guide, the majority still wouldn’t do it themselves. But now if they need help in that area, they’ll know an expert to turn to: you.
Think outside the bookstore.
Once your book has been written and printed, you’re not limited to selling it in bookstores or on Amazon. You can sell books directly from your website, bring them with you to speaking engagements, or send free copies to current or prospective customers. Try to get your book into the hands of anyone who will benefit from it.
Are You Ready to Be An Author?
If you have some great ideas to share with your audience but you dread the idea of sitting down to write, let me know. Becoming an author could be a greatest thing you do for your business.